“Useful responds” what i mean by this is, if someone is talking about you or asking that question even if its not directed at you, you want to make sure that you respond and you see that message you respond to it for example-
I came across this tweet on twitter-
And just after a few minutes the Alaska airlines responded
Even though this delay wasn’t there fault though they apologized for it and by this you not only become significant to people but in return people spread your word and become a part of group of weird for you. And even if you see the Facebook page of Alaska Airlines it has 300k likes(its a relatively small airlines as compared to other giants) and on other airlines official pages people are mostly complaining.
You can also search actively for things to respond to, so you can take a look on Google and search your brand there and change it to past 24 hours to see what people have said.
You can also use tools like “sproutsocial” which allows you to search your brand on multiple social networks and look for questions that come up and then you can answer them as they appear
