Internet Marketing: concept of weird, useful and significant

The internet has fundamentally changed the way we live our lives, since the first page popped up on world wide web just 2 short decades ago. And what we do with internet is search and that’s because search is the gateway to whatever we do online. In 21st century if u need to grow your business u need to get into search engine and you have to rank. Internet marketing here comes into play which will help you to increase your rank in the search engine.
The existence of search engine has altered the dynamic of online marketing but we have chased the search engine into a weird corner where we all focus on is ranking but there’s more to internet marketing than search i:e

 

Digital marketing is a complex cycle but this helps you to grow your business. Marketing has been about significance and what search engines want to deliver is significance. The internet marketing is about showing yourself to the weird, making yourself useful and using these two building significance around you and your company.

                             

And dictionary meaning of word significance is - “quality of being worthy of attention” significance is something you cannot buy or make people think that you are significant but “you need to invite significance by standing out to those who are compelled to respond” and these people are called the “weird”. Or you may become significant by making yourself useful. There are two kinds of weird-

1. Which will buy your product.
2. Which will tell people about your product but will not buy it.

And significance is to reach to both of these weird and the second kind of weird are actually the one who make us stand separate from billions of other people who deliver the same product or services.