Friday, 19 June 2015

Introduction to Internet Marketing

 Internet Marketing it consists of 3 major parts :-

     1. Search Engine Optimization(S.E.O)
     2. Pay Per Click(P.P.C) and
     3. Social Media Marketing(S.M.M)

And here are a few technical terms that will be used quite regularly-

Caching and Indexing -
After a specific time interval the search engine visits your websites and and captures the new or updated data of your website like in form of snapshots is called caching and saving this information into its database is called indexing.

Backlinks -
There are various modes of creating backlinks to your website and can be done on social networking sites or through other websites. When we post information regarding our website on these platforms we create a link to visit to our website and this links are called the backlinks. And google while ranking the page prefers quality backlinks rather than the quantity.