There are millions of people who are asking how do i get to my costumer for this you need to stand out of this audience rather than hanging out with them. And for this you need to find people with special interest and when you find intersection between these interests you get the weird for your product e.g - the advertisement of Rolls Royce is 1960’s
they sold cars for wealthy people and wealthy people who like peace or quite in there cars as some people may like loud cars and some like convertibles and putting these two interests together they found there target audience and came out with advertisements that how quite there cars are and it was very successful.
they sold cars for wealthy people and wealthy people who like peace or quite in there cars as some people may like loud cars and some like convertibles and putting these two interests together they found there target audience and came out with advertisements that how quite there cars are and it was very successful.
There are many ways of achieving weird like you may do weird and achieve huge waves and do really strange stuff that’s over the top e.g the Old Spice they looked at people who buy deodorants like everybody and then they looked at people who like crazy humor and compiling these two interests they came out with there advertisements which are very hilarious
Your appeal to the weird audience doesn’t need to be over the top but may be subtle e.g
Company called Mom Agenda makes daily planner for moms and what they did is found overlap between moms and moms who really want to be organized and found a little group of people spending a lot of time on internet looking for tools and methods to help them organize there family days, weeks, months. So they took there plan and made printable versions of it and making them available they got lots of mom downloading them and talking about Mom Agenda and this discussion went online to offline it grew there own housing mailers and expanding the number of people who knew who they were and coming back to search did built quality links for them and we can say good marketing is good s.e.o and also helps in good email list building
There are lot of methods of finding these intersections for example Facebook Ad Planner, Google Ad Word tell you number of audience or search for respective word and by this we can find the intersection between these qualities and connect to these people and these people further spread information about your company and linking these people to your website and that’s the basic how internet marketing works.
