This is much much harder but when it works it works big. The reason it’s much harder because you have to go well outside the comfort zone of your brand e.g
(a.) The old spice deodorant ads they make interesting ads to sell deodorants
and you can bet some of the people in the board were not happy with this kind of advertisement campaign but they pushed any way and were successful.
(b.)The dollar shave club sells razors the kind of advertisement they do might offend people but that’s okay sometimes to entertain you want to do something that runs risk of offending some people.
and you can bet some of the people in the board were not happy with this kind of advertisement campaign but they pushed any way and were successful.
(b.)The dollar shave club sells razors the kind of advertisement they do might offend people but that’s okay sometimes to entertain you want to do something that runs risk of offending some people.
