Internet Marketing- Make yourself useful and heard

“Useful gets heard” what I mean by this phrase is that you can’t passively sit back and wait people necessarily hear you. For this there are different ways of making yourself useful and heard e.g you can use this tool followerwonk which lets you search through people on twitter and do a lot of data mining with different twitter biography’s and twitter accounts.

Internet Marketing- Getting heard by posting on third party sites

You can get heard by taking content you create and posting it to third party websites like slideshare.net which has a enormous audience and if you begin thinking about weird there’s a overlap here its people who like to look at presentations and they are interested in whatever topic it is that you have written presentation about that.
So when you post to slideshare.net you have a good chance of getting in front of all those people because you are accessing slideshare’s entire audience. You can also post your content in form of video on sites like youtube and vimeo and these sites have millions of millions people accessing these websites.

Internet Marketing- How to get heard by entertaining people

This is much much harder but when it works it works big. The reason it’s much harder because you have to go well outside the comfort zone of your brand e.g 

(a.) The old spice deodorant ads they make interesting ads to sell deodorants
and you can bet some of the people in the board were not happy with this kind of advertisement campaign but they pushed any way and were successful.

Internet Marketing- How to get heard by Answering Questions

Once you have established your audience of weird and you are sure they are going to reach to other people for you. But the weird will only gets you so far. So you also have to BE USEFUL means providing definite value and this is the easiest way to make yourself, your marketing and message useful.
Now there are different ways of doing this:-

1. Answer Questions – There are different platforms to answer to questions which people ask:-

1. Google- If you type a phrase on Google as a question we get what people are asking then we can answer that question in either a blog post,  in a video or in a printed advertisement.

Internet Marketing- How to reach out to the weird

There are millions of people who are asking how do i get to my costumer for this you need to stand out of this audience rather than hanging out with them. And for this you need to find people with special interest and when you find intersection between these interests you get the weird for your product e.g - the advertisement of Rolls Royce is 1960’s
they sold cars for wealthy people and wealthy people who like peace or quite in there cars as some people may like loud cars and some like convertibles and putting these two interests together they found there target audience and came out with advertisements that how quite there cars are and it was very successful.

Internet Marketing: concept of weird, useful and significant

The internet has fundamentally changed the way we live our lives, since the first page popped up on world wide web just 2 short decades ago. And what we do with internet is search and that’s because search is the gateway to whatever we do online. In 21st century if u need to grow your business u need to get into search engine and you have to rank. Internet marketing here comes into play which will help you to increase your rank in the search engine.
The existence of search engine has altered the dynamic of online marketing but we have chased the search engine into a weird corner where we all focus on is ranking but there’s more to internet marketing than search i:e

 

Introduction to Internet Marketing

 Internet Marketing it consists of 3 major parts :-

     1. Search Engine Optimization(S.E.O)
     2. Pay Per Click(P.P.C) and
     3. Social Media Marketing(S.M.M)

And here are a few technical terms that will be used quite regularly-

Caching and Indexing -
After a specific time interval the search engine visits your websites and and captures the new or updated data of your website like in form of snapshots is called caching and saving this information into its database is called indexing.

Backlinks -
There are various modes of creating backlinks to your website and can be done on social networking sites or through other websites. When we post information regarding our website on these platforms we create a link to visit to our website and this links are called the backlinks. And google while ranking the page prefers quality backlinks rather than the quantity.