Internet Marketing- Ueful Converts

This is again deliberately reaping the rewards of all the work you are doing you want to make it easy to convert.e.g- this is a website for coupon seller-

and if i decide i want to use this deal they give me three or four steps that i have to take that is not easy am i going to remember particular promo code that i am going to put in step 2 after i creating my account probably not this is not easy this is not the way you want to do it look at mail chimp

they have a single button i get to there page they have done that work if i click sign up free i am already into the process at that point and i am one step more committed than i am before and its super easy. This is just an example and you want to make sure people convert in one way or other and conversion might mean in terms of sales or a click but you make sure they take that next step

Internet Marketing- Useful Responds

“Useful responds” what i mean by this is, if someone is talking about you or asking that question even if its not directed at you, you want to make sure that you respond and you see that message you respond to it for example-

I came across this tweet on twitter-

           

And just after a few minutes the Alaska airlines responded

          

Even though this delay wasn’t there fault though they apologized for it and by this you not only become significant to people but in return people spread your word and become a part of group of weird for you. And even if you see the Facebook page of Alaska Airlines it has 300k likes(its a relatively small airlines as compared to other giants) and on other airlines official pages people are mostly complaining.

Internet Marketing- Reaping the rewards

You have found the weird, the overlap and you have made sure that you are useful and now you need to deliberately reap the rewards. You just can’t hang around and wait. Getting heard is almost reaping the awards but what happens when people get to you. They have got into your site and they are reading your content, they are doing whatever you want them to do and at this point you need to make sure that you get shared and there are some basic practices here eg.-

(1). There are tools like ‘Share This’ and by clicking it you get 30 - 40 little buttons which have all different possible sharing services but for getting more share you need to get sharing three on most used social networking sites - Facebook, Twitter and Linkedin which shows actual statistics about number of people who have already shared.

Internet Marketing- Make yourself useful and heard

“Useful gets heard” what I mean by this phrase is that you can’t passively sit back and wait people necessarily hear you. For this there are different ways of making yourself useful and heard e.g you can use this tool followerwonk which lets you search through people on twitter and do a lot of data mining with different twitter biography’s and twitter accounts.

Internet Marketing- Getting heard by posting on third party sites

You can get heard by taking content you create and posting it to third party websites like slideshare.net which has a enormous audience and if you begin thinking about weird there’s a overlap here its people who like to look at presentations and they are interested in whatever topic it is that you have written presentation about that.
So when you post to slideshare.net you have a good chance of getting in front of all those people because you are accessing slideshare’s entire audience. You can also post your content in form of video on sites like youtube and vimeo and these sites have millions of millions people accessing these websites.

Internet Marketing- How to get heard by entertaining people

This is much much harder but when it works it works big. The reason it’s much harder because you have to go well outside the comfort zone of your brand e.g 

(a.) The old spice deodorant ads they make interesting ads to sell deodorants
and you can bet some of the people in the board were not happy with this kind of advertisement campaign but they pushed any way and were successful.

Internet Marketing- How to get heard by Answering Questions

Once you have established your audience of weird and you are sure they are going to reach to other people for you. But the weird will only gets you so far. So you also have to BE USEFUL means providing definite value and this is the easiest way to make yourself, your marketing and message useful.
Now there are different ways of doing this:-

1. Answer Questions – There are different platforms to answer to questions which people ask:-

1. Google- If you type a phrase on Google as a question we get what people are asking then we can answer that question in either a blog post,  in a video or in a printed advertisement.

Internet Marketing- How to reach out to the weird

There are millions of people who are asking how do i get to my costumer for this you need to stand out of this audience rather than hanging out with them. And for this you need to find people with special interest and when you find intersection between these interests you get the weird for your product e.g - the advertisement of Rolls Royce is 1960’s
they sold cars for wealthy people and wealthy people who like peace or quite in there cars as some people may like loud cars and some like convertibles and putting these two interests together they found there target audience and came out with advertisements that how quite there cars are and it was very successful.

Internet Marketing: concept of weird, useful and significant

The internet has fundamentally changed the way we live our lives, since the first page popped up on world wide web just 2 short decades ago. And what we do with internet is search and that’s because search is the gateway to whatever we do online. In 21st century if u need to grow your business u need to get into search engine and you have to rank. Internet marketing here comes into play which will help you to increase your rank in the search engine.
The existence of search engine has altered the dynamic of online marketing but we have chased the search engine into a weird corner where we all focus on is ranking but there’s more to internet marketing than search i:e

 

Introduction to Internet Marketing

 Internet Marketing it consists of 3 major parts :-

     1. Search Engine Optimization(S.E.O)
     2. Pay Per Click(P.P.C) and
     3. Social Media Marketing(S.M.M)

And here are a few technical terms that will be used quite regularly-

Caching and Indexing -
After a specific time interval the search engine visits your websites and and captures the new or updated data of your website like in form of snapshots is called caching and saving this information into its database is called indexing.

Backlinks -
There are various modes of creating backlinks to your website and can be done on social networking sites or through other websites. When we post information regarding our website on these platforms we create a link to visit to our website and this links are called the backlinks. And google while ranking the page prefers quality backlinks rather than the quantity.