Internet Marketing- Ueful Converts

This is again deliberately reaping the rewards of all the work you are doing you want to make it easy to convert.e.g- this is a website for coupon seller-

and if i decide i want to use this deal they give me three or four steps that i have to take that is not easy am i going to remember particular promo code that i am going to put in step 2 after i creating my account probably not this is not easy this is not the way you want to do it look at mail chimp

they have a single button i get to there page they have done that work if i click sign up free i am already into the process at that point and i am one step more committed than i am before and its super easy. This is just an example and you want to make sure people convert in one way or other and conversion might mean in terms of sales or a click but you make sure they take that next step

Internet Marketing- Useful Responds

“Useful responds” what i mean by this is, if someone is talking about you or asking that question even if its not directed at you, you want to make sure that you respond and you see that message you respond to it for example-

I came across this tweet on twitter-

           

And just after a few minutes the Alaska airlines responded

          

Even though this delay wasn’t there fault though they apologized for it and by this you not only become significant to people but in return people spread your word and become a part of group of weird for you. And even if you see the Facebook page of Alaska Airlines it has 300k likes(its a relatively small airlines as compared to other giants) and on other airlines official pages people are mostly complaining.

Internet Marketing- Reaping the rewards

You have found the weird, the overlap and you have made sure that you are useful and now you need to deliberately reap the rewards. You just can’t hang around and wait. Getting heard is almost reaping the awards but what happens when people get to you. They have got into your site and they are reading your content, they are doing whatever you want them to do and at this point you need to make sure that you get shared and there are some basic practices here eg.-

(1). There are tools like ‘Share This’ and by clicking it you get 30 - 40 little buttons which have all different possible sharing services but for getting more share you need to get sharing three on most used social networking sites - Facebook, Twitter and Linkedin which shows actual statistics about number of people who have already shared.